Case Example: New Product Development
Industry: Communications/Internet
Program: New Product Development & Launch
Details: Leading national Internet communications company headquartered in New York metropolitan area needed to upgrade a $25 million dollar product line, as well as extend current product line to maintain market competitiveness.
Solution: Determine new product strategy based on detailed market opportunity analysis, demand analysis, competitive landscape, and company core competencies,
Results: Managed all facets of development and launch of several new products while working with cross-functional teams, resulting in a 30% increase in new revenue.