Case Example: Channel Development
Case 1
Industry: Software Development/Medical Products
Program: Global Channel Development
Details: Leading UK Software Development company needed to expand beyond is home market to significantly increase sales.
Solution: Develop and implement marketing plan to expand sales to the US, Canada & Latin America
Results: Company monthly sales grew over 100% in less than one year due to extensive traditional and cutting
edge marketing campaigns
Case 2
Industry: IT/Computer
Program: Channel Partner Seminar Series
Details: Fortune 500 company based in Silicon Valley needed support for new product launch of high end computer systems.
Solution: Develop a highly targeted regional seminar series that included key VAR and VAD partners instrumental to drive sales in major regional vertical marketing segments.
Results: Most successful program in company history for driving new business in key vertical market segments.
Case 3
Industry: Communications/Internet
Program: Channel Web Portal
Details: Leading national Internet communications company headquartered in New York metropolitan area web needed portal designed to build channel relationship.
Solution: Develop robust channel partner site that would breed distributor loyalty and foster rapid access to key company content.
Results: Channel partner sales grew 30% in first year after launch of new internet portal. Channel survey revealed one of most significant value added programs developed by vendor to help drive new business was new portal.