Case Example: Strategy Development & Market Planning
Case 1
Industry: IT/Computer
Program: Strategic Realignment of Core Business
Details: Major New York IT Company & Strategic Partner for Fortune 500 company based in Silicon Valley sought to redefine core direction of company due to changing market conditions.
Solution: Conduct thorough analysis of key core company attributes in conjunction with key competitive and demand analysis to determine new business direction.
Results: Redefined company focus to align company with new market growth markets and worked to develop relationships with key vendors instrumental to a successful transition, leading to a 25% year over year growth
Case 2
Industry: IT Consulting Services
Program: New Business Launch
Details: Start-up IT consulting company sought help to launch new business for the New York, New Jersey & Philadelphia metropolitan region.
Solution: Develop Marketing Plan for new business, and work with key vendors to implement phase one of plan. Coordinate all marketing communications efforts to maintain consistent brand message and clearly differentiate business from more established competitors.
Results: Successful launch of business services to region, maintaining quality standards and keeping costs within budget.