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Case Example: Pricing

 

Industry: Internet/ISP/Telecommunications

 

Program: Pricing & Product Positioning

 

Details: Major product line of $700 million communication company required strategic competitive product line analysis.  

 

Solution: Conduct thorough review of product line, including competitive pricing & product positioning analysis.

 

Results: Report led to strategic decision to upgrade product line and pricing strategy, which led to significant increase in new revenue.  



" I was totally unaware of the relative competitiveness of our main product line and the need for change.  His report was thorough and eye opening "
 
EVP, Major Internet & Telecommunications Company