Case Example: International Marketing
Case 1
Industry: Medical/HealthCare
Program: Global Online Channel Develop
Details: Fastest growing US company in vision medical products industry sought new channels of growth to maximize opportunities for innovative product line.
Solution: Develop global distribution channel to capitalize on first to market advantage realized in new international markets, relying heavily on online marketing solution to drive new channel business.
Results: Company became fastest growing business in global marketplace several months after program launch. Within one year after program launch international sales became most rapid growth channel in total revenue.
Case 2
Industry: Software Development/Medical Products
Program: Global Channel Development
Details: Leading UK Software Development company needed to expand beyond is home market to significantly increase sales.
Solution: Develop and implement marketing plan to expand sales to the US, Canada & Latin America, including all product, pricing, channel and promotion functions, as well as management of all logistics, legal agreements, and financial challenges.
Results: Company monthly sales grew over 100% in less than one year due to sound and fundamental planning, as well as extensive traditional and cutting edge marketing campaigns