Case Example: Branding
Industry: IT/Internet/Communications
Program: New Product Branding
Details: $700 million major Communications & Internet Services company needed to develop a new branding strategy for a multi-million dollar Managed Hosting product line.
Solution: Work with corporate marketing team to develop new branding strategy to differentiate new product in market and help drive new revenue growth.
Results: Successful branding effort resulted in clear and focus product differentiation, and marketing communications efforts effectively communicated message to market.